Strategy and Research

ASICS Apps | Strategy and. Research

Community groups in the ASICS Runkeeper App have low visibility and enrolment numbers. There is a considerable opportunity to use ASICS partners, stores, coaches, influencers, ambassadors, ASICS community groups and activations during a race. Why are we not using them?

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WERUN313 has a partnership with ASICS | Live Uplifted.

WERUN313 has 10k followers on Instagram

WERUN313 has 5k members on Facebook

WERUN313 has 2.6k members on Strava

WERUN313 has 0K members in ASICS App

There are more groups in ASICS. Can you imagine if we start with 1 group?

My role

I was auditing the ASICS Runkeeper App and found significant opportunities (conversion, scale and growth). There are 0 ASICS groups in the ASICS Runkeeper App. Through research and ux methods I was able to provide a framework.

Pain points

  • Groups do not exist in ASICS Runkeeper App

  • Groups are silos outside the ASICS ecosystem

  • ASICS and ASICS Runkeeper App has no omni experience