My 'hypothesis' tested to be true by creating a simple and generic screen and components that will work for any group that provides services and products.

The 'creator' marketing team created an ASICS Turkey Trot Group and reused the generic screen(s) and component(s) to provide services - training, socializing and participating in challenges. The group also provided an avenue to shop and register for the Turkey Trot Race at the tip of their fingers. Marketing created the group with no development.

Scale, conversion and growth!