lululemon app

The lululemon app is another form of browsing and shopping for lululemon gear from anywhere and anytime!

roksanda_macbook_pro.png
 
roksanda_iPhone.png

My role

 

I was excited to take this challenge where millions of guests will be interacting with the lululemon app.

I led the iOS and Android design for the lululemon app home screen/navigation for the guest(s) to explore, discover, and feel inspired to wear lululemon gear. In addition, to create a strong information architecture foundation that can be used throughout the lululemon app. I worked and collaborated closely with the PM, Architect, and iOS developer.

Pain points

 

Unable to shop

The guests struggling how to find items after selecting a gender. Journey shopping ends

Unclear

Interaction behaviour for tap states is not standard.
Frustrated with simple interactions.