Whatever it is, the way you tell your story online can make all the difference.
Workshop | Alignment
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Kickoff with stakeholders
Task: Have all stakeholders participate the questions?
What are the goals for the Business, Product, Community PM, Cross-functional PMs, Tech Point of View, QA, Designer Others?
Who are the Stakeholders? Tech lead, PM, PM, r QA , Designer , Devs Android + iOS, B2C (Athlete), B2B (Creators-Coach, Race Director), Marketing, ASICS stores
What’s working? (Review stickies)
What’s the problem? (Review stickies)
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What were the main themes?
Task: Highlighted the keywords on the sticky notes and grouped them into themes.
1 - Business: scale, conversion, sticky experience, superloop, RK App, ASICS, Race Roster
2 - Templates: Anatomy of the components, Data points, Standard iOS/Android patterns and behaviours, influencers, process
3 - Features: leverage existing features, challenges, events, customizable, editable, web, management system
4 - Group: group goals, ASiCS store
5 This is us: Differentiate:
6- Stakeholders: B2C (athletes) B2B (creators), RK employees
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Problem statement
As a Product Manager, Dev, Designer and QA, we want to create a group HUB/safe place that welcomes the athletes and creators to have access to all the services and products that ASICS Runkeeper App has to offer so that they continue to be engaged.
