DFX | PDP

“The PDP is where each visitor becomes a lifetime lululemon guest. This space is uniquely positioned to channel the voice of our educators to provide technical education, push the boundaries of sensation, deepen the connection and motivate to combine for a best in the world experience.”

DFX - PDP

 

Old

PDP -DFX-old to be replaced_sm.jpg

New

My role

 

Currently, the designs are mimicking lululemon’s website. I am responsible for setting new standards, patterns and guidelines for the interactive digital fixtures (DFX) in all of lululemon’s retail stores in North America.

Pain point(s)

 

Not aware to touch

  • Many guests are unaware they can use it on their own. The educator has to show them how to use it.

  • Too much information.